Picture of a sign at Singapore's North-East Line. Just thinking about Bill Bryson's point in Mother Tongue that the mashing of two words together in brand names was very 1990s (WordPerfect, PowerBook etc.), just as "-o-rama" was very 1950s. Maybe the idea was to sound like you were such a busy person you even rushed through spaces. :) So how long before the name "HarbourFront" appears dated?

Which is as good as any to rail again against the use of the "@" sign to try to appear cool.


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