Voting - It's What's For Dinner
Makes sense to me. Never quite understood how "rock the vote" or "choose or lose" worked without any appeal to the value of the political process to the would-be voter. I suppose campaigns can make voting cool (debatable), but ultimately it has to motivate someone to drag her butt down to the polling station.
... as non-partisan groups, these outfits all promote voting for voting's sake, and stay away from endorsing candidates or anything but the most vague causes ("change," "justice").
Maybe I travel in cynical circles, but I have never met anyone who votes solely out of an abstract sense of civic responsibility.
Edit: Apparently, according to James Wolcott, in so linking, I've just perpetuated the "Harvard Crimson-Washington Monthly-New Republic brain trust".