Stop using the "z" for "s"
Over dinner on Friday, I was informed that Baker's Inn, a Singaporean cafe chain with incredible desserts, has "rebranded" itself into "Bakerzin" (Lord knows why they needed a name change, although the Girlfriend suggests that perhaps their overseas expansion caused some nomenclatural conflict). I really can't stand it when companies use the "z" as a "cool" way of spelling "s". It may be okay for teenage text messaging, but it really looks undignified in a corporate setting. It's the spelling equivalent of a combover: makes you look like you're an old fart trying to act "with it". To quote Bakerzin themselves:
We too feel that the new name has strong brand recognition, is chic and a la mode (Link)"A la mode"? I know it literally means "in the fashion", but if you're talking about dessert, it means only one thing: with ice cream on top. And I don't want a brand name with ice cream on top. Just give me the (delicious) cheesecake.