Stop using the "z" for "s"

Over dinner on Friday, I was informed that Baker's Inn, a Singaporean cafe chain with incredible desserts, has "rebranded" itself into "Bakerzin" (Lord knows why they needed a name change, although the Girlfriend suggests that perhaps their overseas expansion caused some nomenclatural conflict). I really can't stand it when companies use the "z" as a "cool" way of spelling "s". It may be okay for teenage text messaging, but it really looks undignified in a corporate setting. It's the spelling equivalent of a combover: makes you look like you're an old fart trying to act "with it". To quote Bakerzin themselves:
We too feel that the new name has strong brand recognition, is chic and a la mode (Link)
"A la mode"? I know it literally means "in the fashion", but if you're talking about dessert, it means only one thing: with ice cream on top. And I don't want a brand name with ice cream on top. Just give me the (delicious) cheesecake.

Comments

dogfather said…
Heidi actually asked the manager at Plaza Sing last week and your girlfriend was right--it's due to their global expansion and apparently Baker's Inn had already been corralled by someone else. Still, I hate the new name too. It reminds me of a raisin, for some reason.

Anyway, keep writing; your blog is ever so interesting. maybe more pictures!
18 October 2004 at 09:14
Daryl said…
Thanks for clearing that up! Yeah, I know, I should use more pictures, but I'm trying to strike a fine balance in terms of loading time... and I'm lazy :)

Bakerzin sounds like it could be the last name of a new French football star... and Henry has the ball... flicks off to Trezeguet who dishes off a long cross... BAKERZIN with the header!!! Of course, it'd be pronounced [BAH-ker-zahn] or something like that...
18 October 2004 at 09:23
Jon said…
Shouldn't the person really have used "en vogue" if they wanted the French sex appeal?

Bakers(z)in is getting away from their Les Amis roots I see.
20 October 2004 at 06:17
dogfather said…
haha...that's really funny...you're right...he would fit right in at the Arsenal.
20 October 2004 at 09:29
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