Tuesday, 19 April 2005

Jargon

Do you hate corporate-speak? So do lots of people:
Warshawsky, a "recovering jargonaholic," said he hopes to rehabilitate otherwise smart business people who pollute their communications with terms like "results-driven" or "paradigm shift."

"Copernicus's revelation that the Earth revolves around the sun brought about a paradigm shift," he said. "Your revelation to outsource the payroll department probably shouldn't carry equal cachet." (Boston Globe)

I've used Bullfighter on presentations and documents for a while now, and it was a pleasant surprise to learn that the people who developed Bullfighter also wrote the Why Business People Speak Like Idiots book that the Globe article refers to.

And yes, that last sentence ended with a preposition, and this one begins with a conjunction.

Plain English Campaign.



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