I used the word "terraforming" in conversation this week in the context of thinking about transforming Mars, and it was interesting to see that a Cambridge, Mass. company actually wants to settle Mars. Although its planned means of profit are much more prosaic:
As the company gains expertise, it expects to sell consulting services to aerospace companies or NASA. It envisions getting work designing Mars sets for movies and Mars rides for amusement parks.Wouldn't Mars, Pennsylvania be another good potential site?
Meanwhile, it plans to construct a mock-up of its Mars home and begin selling tickets to it by 2007. Potential sites in Colorado, Florida and New Mexico are being considered.