From a Grauniad Guardian article on James Dyson , inventor of the dual-cyclone vacuum cleaner: He still has one major ambition. To become a verb, in the same way that Hoover - or, as he puts it, "the alternative" - has done. I suggest to him that people are already using his product but still saying they are "hoovering". He smiles. "I don't think they'll be doing that for long," he says. That struck me as unusual - it's very rare for a firm's leader to say that he wants his product to become a verb. Lots of other companies like TiVo and Google have tried desperately to avoid their name becoming a verb, for fear of the name becoming so generic that the trademark gets diluted. But then, the Languagehat archives seem to show (see comment near the bottom) that Dyson's big on turning his name into a verb. *** Sadly, due to its distinct lack of vowels, the chances of "sng" becoming a verb seem close to zero, regardless of whate...
Comments
probably the worst beer campaign in the world. and carlsberg tastes shitty anyhow.
Regardless of any further justification, it deserved a mention in dsng.net, which is an accomplishment in itself. When you get people talking about an ad (and invariably the product), I think an ad has acheived its aim. Pervasiveness is key! :P
igaku - as the others' posts seem to show though, everyone knows the ads, but noone has changed their opinion of the beer because of them! :)
The Nordic beauty beach-strolling ads were extremely cheesy in my opinion! But I suppose that's irrelevant, since I don't drink beer. And if it works for you and other male beer drinkers, then it's fine.
Though the one with the old auntie with curlers in her hair's quite disgusting...