Uplifting language

Watched a documentary on some of the largest houses in Singapore, including a few with private elevators. Which inspired this random thought: whether it's called an "elevator" or a "lift", why do we only give the device credit for bringing people upwards? After all, it not only elevates people, it also brings them downwards.

And one of my favourite etymological facts: the verb "escalate" is derived from "escalator", and not the other way around.

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